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Many shopping advertisers are thinking about the impact of an economic downturn and the anxiety of consumers to buy goods. However, economic downturns have often helped organisations to stand out. That is why my goal is to help you, as a marketing manager or business leader, to make decisions and a plan in case the economy worsens.

One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the relevance and market. As you can imagine the perfect ROAS differs per industry, product, goals and strategy. In this article, we want to give you more information to help you find the perfect target ROAS for shopping campaigns.

It won’t be a surprise that the changing PPC landscape and Google’s game changing new campaign type Performance Max was the talk of the town at Hero Conf London 2022.

PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations are in many cases there to increase their spend.

The introduction of Performance Max (pMax), the one campaign to rule them all, can be considered as one of the most revolutionary changes to Google Ads in a long time. This was the start of an era where Google started to take full control over where and when an ad is shown. How should you, merchant or agency, approach this new way of advertising?

With the introduction of Performance Max campaigns in 2022, Google takes more control while providing fewer insights to advertisers. The Producthero Labelizer Strategy is the perfect strategy to regain control and get more insights. Most importantly, implementing this strategy can significantly boost your campaign performance by pushing Google’s algorithms to work more efficiently. In this article, we’ll guide you through setting up the Producthero Labelizer Strategy for your Performance Max campaigns.