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It won’t be a surprise that the changing PPC landscape and Google’s game changing new campaign type Performance Max was the talk of the town at Hero Conf London 2022.

PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations are in many cases there to increase their spend.

The introduction of Performance Max (pMax), the one campaign to rule them all, can be considered as one of the most revolutionary changes to Google Ads in a long time. This was the start of an era where Google started to take full control over where and when an ad is shown. How should you, merchant or agency, approach this new way of advertising?

With the introduction of Performance Max campaigns in 2022, Google takes more control while providing fewer insights to advertisers. The Producthero Labelizer Strategy is the perfect strategy to regain control and get more insights. Most importantly, implementing this strategy can significantly boost your campaign performance by pushing Google’s algorithms to work more efficiently. In this article, we’ll guide you through setting up the Producthero Labelizer Strategy for your Performance Max campaigns.

Performance Max lets you run one campaign across all Google channels, replacing Smart Shopping. Learn how it works, impacts your campaigns, and how to optimize it with Producthero Labelizer Strategy.

Have you received the “unsupported country for CSS program” message in your Merchant Center account? Don’t worry – there’s an easy fix! In this article, we will guide you through the steps to resolve this issue.