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The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max campaigns.

In this guide, we’ll walk you through what a product data source is, and how to create one, step by step.

Many shopping advertisers are thinking about the impact of an economic downturn and the anxiety of consumers to buy goods. However, economic downturns have often helped organisations to stand out. That is why my goal is to help you, as a marketing manager or business leader, to make decisions and a plan in case the economy worsens.

One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the relevance and market. As you can imagine the perfect ROAS differs per industry, product, goals and strategy. In this article, we want to give you more information to help you find the perfect target ROAS for shopping campaigns.

It won’t be a surprise that the changing PPC landscape and Google’s game changing new campaign type Performance Max was the talk of the town at Hero Conf London 2022.

PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations are in many cases there to increase their spend.