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Product pricing has a huge impact on the performance of shopping ads and Performance Max campaigns. That is why it’s crucial to use pricing monitoring software for retailers. It’s logical, as people who shop online can easily compare prices. If multiple ads offer the same product, with a different price, people will first evaluate the lowest priced option. This article explores the impact of pricing on shopping ad performance and how PPC specialists can utilize price benchmark data or monitoring tools—even if they don’t have direct control over product pricing.

Not so long ago it was the job of a performance marketeer to set up advertisement campaigns and tweak the bids, channels and other settings in the Google Ads system. But with the release of Performance Max you get a tool to support your efforts, giving you more time to focus on the actual ad input and output of campaigns. In this article we will explain how Performance Max can help you and how we suggest using it.

The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max campaigns.

In this guide, we’ll walk you through what a product data source is, and how to create one, step by step.

Many shopping advertisers are thinking about the impact of an economic downturn and the anxiety of consumers to buy goods. However, economic downturns have often helped organisations to stand out. That is why my goal is to help you, as a marketing manager or business leader, to make decisions and a plan in case the economy worsens.

One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the relevance and market. As you can imagine the perfect ROAS differs per industry, product, goals and strategy. In this article, we want to give you more information to help you find the perfect target ROAS for shopping campaigns.