En blog med superkræfter

Overvind udfordringer med størrelse, farve og sæson. Optimer produkttitler, og brug Productheros kampagnestrategier til at øge ROAS.

Udforsk indvirkningen af ROPO (Research Online, Purchase Offline) på Google Shopping , vigtigheden af et længere dataområde, og hvordan man samler de bedst præsterende Producthero-mærker, mens man udelukker produkter, der får klik, men ikke konverterer ( Villains), for at øge profitten.

How can you get the best results from your Shopping Ad campaigns? In this article, we will show how you can achieve this by automatically segmenting products based on performance using the Labelizer Strategy. You can do this using Producthero’s platform, which will automatically segment your products assigning them a certain category or label depending on their performance: ‘Heroes’ & ‘Sidekicks’ for your best and good performing products, ‘Villains’ for bad performing products (underperformers) and ‘Zombies’ for your sleeping products.

Vil du gerne have dine produkter på Google Shopping? I denne artikel giver vi instruktioner om, hvordan du sælger i Google Shopping. Vi gennemgår trinnene til at tilføje produkter til Google Merchant Center, og hvordan du kan oprette din første Google Google Shopping .

Product pricing has a huge impact on the performance of shopping ads and Performance Max campaigns. That is why it’s crucial to use pricing monitoring software for retailers. It’s logical, as people who shop online can easily compare prices. If multiple ads offer the same product, with a different price, people will first evaluate the lowest priced option. This article explores the impact of pricing on shopping ad performance and how PPC specialists can utilize price benchmark data or monitoring tools—even if they don’t have direct control over product pricing.

Not so long ago it was the job of a performance marketeer to set up advertisement campaigns and tweak the bids, channels and other settings in the Google Ads system. But with the release of Performance Max you get a tool to support your efforts, giving you more time to focus on the actual ad input and output of campaigns. In this article we will explain how Performance Max can help you and how we suggest using it.