En blog med superkræfter

Hvordan får du de bedste resultater ud af dine Shopping Ad-kampagner? I denne artikel viser vi, hvordan du kan opnå dette ved automatisk at segmentere produkter baseret på performance ved hjælp af Labelizer . Du kan gøre dette ved hjælp af Productheros platform, som automatisk segmenterer dine produkter og tildeler dem en bestemt kategori eller et bestemt mærke afhængigt af deres performance:HeroesogSidekicksfor dine bedste og bedst præsterende produkter,Villainsfor dårligt præsterende produkter (underperformers) ogZombiesfor dine sovende produkter.

Vil du gerne have dine produkter på Google Shopping? I denne artikel giver vi instruktioner om, hvordan du sælger i Google Shopping. Vi gennemgår trinnene til at tilføje produkter til Google Merchant Center, og hvordan du kan oprette din første Google Google Shopping .

Product pricing has a huge impact on the performance of shopping ads and Performance Max campaigns. That is why it’s crucial to use pricing monitoring software for retailers. It’s logical, as people who shop online can easily compare prices. If multiple ads offer the same product, with a different price, people will first evaluate the lowest priced option. This article explores the impact of pricing on shopping ad performance and how PPC specialists can utilize price benchmark data or monitoring tools—even if they don’t have direct control over product pricing.

Not so long ago it was the job of a performance marketeer to set up advertisement campaigns and tweak the bids, channels and other settings in the Google Ads system. But with the release of Performance Max you get a tool to support your efforts, giving you more time to focus on the actual ad input and output of campaigns. In this article we will explain how Performance Max can help you and how we suggest using it.

The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max campaigns.

In this guide, we’ll walk you through what a product data source is, and how to create one, step by step.