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The introduction of Performance Max (pMax), the one campaign to rule them all, can be considered as one of the most revolutionary changes to Google Ads in a long time. This was the start of an era where Google started to take full control over where and when an ad is shown. How should you, merchant or agency, approach this new way of advertising?

With the introduction of Performance Max campaigns in 2022, Google takes more control while providing fewer insights to advertisers. The Producthero Labelizer Strategy is the perfect strategy to regain control and get more insights. Most importantly, implementing this strategy can significantly boost your campaign performance by pushing Google’s algorithms to work more efficiently. In this article, we’ll guide you through setting up the Producthero Labelizer Strategy for your Performance Max campaigns.

Performance Max lets you run one campaign across all Google channels, replacing Smart Shopping. Learn how it works, impacts your campaigns, and how to optimize it with Producthero Labelizer Strategy.

Have you received the “unsupported country for CSS program” message in your Merchant Center account? Don’t worry – there’s an easy fix! In this article, we will guide you through the steps to resolve this issue.

In this article we provide clear and easy steps to switch your Google Merchant Center Next from Google Shopping CSS to a premium Google CSS partner, such as Producthero, to start saving costs on your CPC.

During the Black Friday peak or other sale periods, we see that conversion rate is often much higher. Prevent that your Smart Shopping lift off too late. Let the campaigns know a spike is coming, so Google’s algorithm can anticipate.