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The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can optimize to make your products appear more often: the 3 Shopping Ads Ranking factors.

Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant.

Make your product titles more relevant and get more impressions, without raising bids. Use our 10 research tips and the Producthero Title Optimizer to find the right keywords and stand out in search.

Using Price Benchmark data from your Google Merchant Center can significantly improve your pricing strategies and make your campaigns more competitive. Producthero helps you connect this data to your Shopping campaigns, Google Sheets, and Google Looker Studio, so you can make smarter, data-driven decisions.

Product title optimization is a very powerful approach to improve the performance of Shopping Campaigns in Google Ads. And it is overlooked by many advertisers. We have experienced performance uplifts of 20%-250% (!!!) for the many advertisers we have tested with. In this guide, you find an extensive overview of all the best practices when you start optimizing.