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It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount.

Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero.

Over the past year, I’ve spoken with several merchants who were shocked to discover that multiple CSS partners had been advertising their products in Shopping ads—without informing them.

Discover why top brands choose Producthero as their Premium CSS partner across Europe.

When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC bid. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller change? To answer this question we researched the effect of bid changes in Google Shopping Ads.

When you switch your Merchant Center from Google CSS to a CSS partner, you will receive a 20% discount on your CPC. What is the exact effect of this discount on your campaigns and what can you use this discount for improving your results?