Hey! We’re Producthero 🚀

We’re a team of e-commerce enthusiasts and PPC geeks on a mission to help retailers and digital marketing agencies get better results from their Shopping ads on Google.

‍

As specialists in Google Ads and the Merchant Center, we combine our knowledge with innovative tools to simplify your work and boost performance. We're passionate about sharing what we know through content, events, and partnerships, to support and inspire the PPC community.

Who we are

Our story

It all started in 2013 with an idea sketched on a napkin in an Irish pub in Amsterdam. Wouter had the vision, and Hans had the skills to bring it to life. Together, they launched Simpler : a smart comparison website that helped shoppers make better choices by asking the right questions.

In 2018, Martijn joined the team, bringing a strong background in Shopping and e-commerce. That’s when Producthero was born. Google rolled out the CSS Partner program, and we were one of the first to jump on board. With a simple €39/month plan, we made Shopping ads more accessible for big and small retailers alike.

As the industry evolved, so did we. What started as a comparison website has grown into an innovative Platform that today is used by over 15,000 e-Commerce brands to maximize their performance with tools like Title Optimizer, Price Benchmark, Labelizer, Products AI, and PMax Insights.

Our mission

We help retail advertisers run more competitive Shopping ads with easy-to-use, innovative tools and expert support. E-commerce can be challenging, but with the right tools and the right partner, it doesn’t have to be.

Our superpowers

Tools, insights, and expert support to superboost your Shopping ads.

Happy clients

Deliver more
value

Europe’s #1 Google CSS Partner: Trusted by small and big retailers

Boost your quality

Improve Shopping
ad performance

Innovative tools: More control, clear insights, and AI automation to boost your performance

Expert knowledge

Learn and stay
up to date

Expert support:
Help with setup, strategy guidance, and Merchant Center-related issues

Get rewarded

Earn as
you grow

100% independent:
No competing ads,
no agency ties, just helping you get
better results.

Our team

Get to know our Heroes

Great things happen when the right people come together.
We move fast, think big, and make sure to have fun along the way.

Howdy, I'm Vincent. Full-stack developer by day and a competitive cheese sculptor by night. When I’m not developing and debugging APIs, I’m either training squirrels in synchronised swimming, professionally yodelling, or running an underground bug-fixing dojo for emotionally unstable regex patterns. Code like the wind, refactor like a caffeinated sloth.” - Ancient Developer Proverb

Vincent Leijen

Full Stack PHP Developer

Growth specialist who tries to lift the company with the same drive and discipline he uses in the gym 💪🏻

Collin Munneke

Growth & Innovation Specialist

I’m passionate about building long-lasting partnerships and maybe even more about good food. Whether I’m cooking at home or dining out with friends, food brings me joy. Outside of work, you’ll find me exploring new countries, diving into local cultures (and tasting everything along the way).

Amber ter Horst

Lead Partnerships

Fueled by way too much coffee and an unstoppable urge to chat. As a partner manager, I’m either on the road, on a call, or hanging from the office pull-up bar. When I’m not talking business, I’m lifting weights, dancing at festivals, or just being a bit too energetic for everyone’s peace of mind.

Donna Frederiks

Partner & Client Manager

Jasper Vernes

Partner Manager

Partner Manager by day, dinner party host by night. I build win-win relationships at Producthero and unforgettable nights around my table (bonus points if you bring bubbels)

Naomi Peters

Partner Manager

Fueled by good vibes, bad jokes, and a serious love for building real connections.

Sem Tielemans

Strategic Partnerships & Growth Manager

Professionally: I talk to clients and grow partnerships. Personally: I daydream about exciting travel destinations, love hearing all your travel stories, and wouldn't mind attending a daily cheese symposium.

Simona Rimkute

Partner Manager

What we stand for

Our values shape the way we work, build and grow. We are:

Sympathiek

This Dutch word is all about being kind, warm, and thoughtful. We care, we listen and always put people first.

Transparent

Trust starts with honesty. We like to keep things open and clear, both with our customers and our team. We believe in open communication and sharing knowledge to help our community grow.

Innovative