Labelizer for effortless segmentation
Minimize wasted ad spend by reducing the budget for underperforming products (Villains), ensuring your investment goes where it matters most.
Labelizer takes your Shopping campaigns on Google to the next level
Boost efficiency, cut costs, and drive greater revenue with Labelizer
Maximize revenue
Activate your Zombies, promote your Sidekicks, and shift costs from Villains to Heroes. This optimizes your ad spend, leading to an increase in revenue without necessarily increasing your campaign budget.
Regain control over PMax
Labelizer has set a new standard in PPC, empowering advertisers to take control of their campaign performance by guiding the algorithm in the right direction rather than relying solely on automation.
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How Labelizer improves the performance of your campaigns
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Thousands of advertisers are seeing results
Performance increase of 30% and more
Real results - See how Labelizer drives success for advertisers
PPC Community
How Deiters boosted revenue by €500K in Germany during carnival season with Producthero Labelizer
Deiters achieved a €500K revenue increase during carnival season by partnering with Producthero. Using the Labelizer tool for smart product segmentation and strategic budget allocation, they boosted visibility, conversions, and ROAS, scaling their advertising performance efficiently.
PPC Community
How Ivatherm’s Shopping Campaigns Performance in Romania significantly improved after starting using Producthero PRO
After switching from Google CSS to Producthero CSS and implementing Producthero PRO (Labelizer Strategy), Web Ventures agency achieved significant performance enhancements for their client Ivatherm within the first three months.
Labelizer is the go-to campaign strategy for thousands of advertisers
Labelizer has transformed advertising by giving advertisers unprecedented control over their campaigns
For most companies, the Producthero Labelizer should be the standard Google Ads Smart Shopping campaign structure, and there should be a very specific reason if you choose not to implement this. Within our agency, we have only seen positive results after implementing the Labelizer, and it makes 100% sense once you understand the philosophy behind it. What you could expect from the Labelizer? Your overall ROAS from Shopping will very likely increase between 10%-30%.
We have seen volume increases up to 70%. Less budget will go to your non-profitable products (Villains), and more budget will go to the products which are actually profitable (Heroes). Expect a volume boost because of all the Zombie products that will finally get a chance to be shown on the SERP.
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We use the Producthero Labelizer, which allows us to categorize products into segments. This gives us more control over our Performance Max campaigns. It enables us to adjust our Shopping ad spend based on the revenue that products generate.
Labelizer helps us to be prepared for the holiday seasons. For instance, in December, the Christmas cards get a higher budget, whilst the Easter cards receive less. As we are able to use the existing product data for automation, we generated an improvement of 40% for the ROAS and an uplift of 13% in conversion value, without losing volume for Sendasmile.de
Frequently Asked Questions (FAQs)
Everything you need to know about Labelizer
What is the Producthero Labelizer Strategy?
Producthero PPC specialists created the Labelizer Strategy after analysing thousands of advertisements. This strategy's main goal is to regain control over the Performance Max (PMax) campaign automation and force Google’s algorithm to be more efficient in its bidding.
How does the Producthero Labelizer work?
Producthero Labelizer analyses your products on a daily basis and segments them based on their performance. The products are categorised into 4 labels: Heroes, Sidekicks, Villains, and Zombies.
After segmenting the products, you can easily reduce advertising costs for underperforming products (Villains), activate sleeping products (Zombies) and allocate more display space to the top-performing ones (Heroes and Sidekicks).
What are the main benefits and effects of Producthero Labelizer for my campaigns?
- You save advertising costs by reducing the budget on your Villain products.
- You generate greater revenue by levelling up Sidekicks and activating Zombies.
How can I set up the Producthero Labelizer?
In this article, we explain in detail the steps you need to follow to set up the Labelizer Strategy in both the Producthero Platform and in your Google ads account.
Do I need to adjust the Labelizer Strategy every month?
Labelizer is an always-on strategy. Once you have implemented the Labelizer Strategy in the Producthero Platform and Google Ads, you can keep it running. For example, if you have your Villains (products that don’t convert) in a separate campaign, Google Ads’ algorithm will automatically bid less on those products.
You don’t want to change this each month as you need the data to run the campaigns efficiently.
Unlock the power of an effective labeling strategy
Use Producthero's Labelizer to automatically categorize your products and create custom labels that enhance your campaign targeting and performance.
