Hey! We’re Producthero 🚀

We’re a team of e-commerce enthusiasts and PPC geeks on a mission to help retailers and digital marketing agencies get better results from their Shopping ads on Google.

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As specialists in Google Ads and the Merchant Center, we combine our knowledge with innovative tools to simplify your work and boost performance. We're passionate about sharing what we know through content, events, and partnerships, to support and inspire the PPC community.

Who we are

Our story

It all started in 2013 with an idea sketched on a napkin in an Irish pub in Amsterdam. Wouter had the vision, and Hans had the skills to bring it to life. Together, they launched Simpler : a smart comparison website that helped shoppers make better choices by asking the right questions.

In 2018, Martijn joined the team, bringing a strong background in Shopping and e-commerce. That’s when Producthero was born. Google rolled out the CSS Partner program, and we were one of the first to jump on board. With a simple €39/month plan, we made Shopping ads more accessible for big and small retailers alike.

As the industry evolved, so did we. What started as a comparison website has grown into an innovative Platform that today is used by over 15,000 e-Commerce brands to maximize their performance with tools like Title Optimizer, Price Benchmark, Labelizer, Products AI, and PMax Insights.

Our mission

We help retail advertisers run more competitive Shopping ads with easy-to-use, innovative tools and expert support. E-commerce can be challenging, but with the right tools and the right partner, it doesn’t have to be.

Our superpowers

Tools, insights, and expert support to superboost your Shopping ads.

Happy clients

Deliver more
value

Europe’s #1 Google CSS Partner: Trusted by small and big retailers

Boost your quality

Improve Shopping
ad performance

Innovative tools: More control, clear insights, and AI automation to boost your performance

Expert knowledge

Learn and stay
up to date

Expert support:
Help with setup, strategy guidance, and Merchant Center-related issues

Get rewarded

Earn as
you grow

100% independent:
No competing ads,
no agency ties, just helping you get
better results.

Our team

Get to know our Heroes

Great things happen when the right people come together.
We move fast, think big, and make sure to have fun along the way.

Mark is Head of Marketing, guest lecturer in digital marketing, and author-in-progress, blending marketing, psychology, and tech to connect people and occasionally swaps the keyboard for a snowboard or boxing gloves. He always talks about himself in the third person.

Mark Grasmayer

Marketing Manager

I balance my responsible, professional side with a good laugh and a bit of cheekiness. Tough on the outside, but a teddy bear lover at heart. People either love (or hate) me for my witty comments and my tortilla de patata. Oh, and the Dutchies say I’m tiny.

Mireia Álvarez

Product Marketing Manager

Nature-loving, almond croissant-chasing, film-photo-taking, pedal-pushing, music-listening, pen-doodling, font-making Kiwi-born graphic designer.

Renée Pitt

Graphic Designer

I capture people and send GIFs at the wrong time 😌

Shitij Ramkisoen

Video Producer

Cellist at heart, marketer by accident. After work, I’m either making music, walking with my dog Kees, or looking for a new hobby. Breaking Swapfiets records with one of the highest km stands. In between, I proudly represent Poland in the Netherlands, missing pierogi and my parents a lot. Balance? Still a work in progress.

Zosia Szafrańska

Partner & Community Manager

I go with the flow in life, but in Producthero’s finance team, I’m all about structure, precision, and process. I turn chaos into clarity. One invoice, policy, or puzzle at a time.

Loteka Chibber

Financial Administrator

Sun lover, Spain vacation enthusiast, fueled by coffee and Spa Rood, diving into finance at Producthero, and always up for a bright, bubbly chat!

Stephanie Di Sparti

Financial Administrator

Customer Success enthusiast who loves helping brands grow with smart tools. Big fan of clear communication, good coffee, and seeing people succeed with our products.

Adrian Ciochinaru

Customer Success Manager

What we stand for

Our values shape the way we work, build and grow. We are:

Sympathiek

This Dutch word is all about being kind, warm, and thoughtful. We care, we listen and always put people first.

Transparent

Trust starts with honesty. We like to keep things open and clear, both with our customers and our team. We believe in open communication and sharing knowledge to help our community grow.

Innovative