How Bebomed achieved a 150% ROAS increase with Title Optimizer + Producthero CSS
About Bebomed
Bebomed specialises in innovative, natural, medical baby care products for sensitive skin. Beauty & Care Industry – Skin and Hair Care Products for babies and toddlers.
About wihr gmbh
wihr gmbh is a team of marketing and optimisation experts who work with precision, passion, and a friendly, honest approach. Based in Stuttgart, this agile SEO and marketing agency helps brands outpace bigger competitors by staying fast, focused, and flexible.
Challenge: maximise ad efficiency and boost visibility and sales
To generate greater value for their clients (in this particular case, for Bebomed), wihr gmbh’s team was searching for a competitive CSS partner that also offers smart tools and features to improve campaign performance. That’s when they discovered Producthero.
The main goals consisted of the following:
- Allocate costs more effectively
- Increase ad efficiency
- Improve visibility and sales
Implementation: switching CSS & title optimization
To achieve these goals, the first step was switching from Google CSS to Producthero CSS, a smooth process that immediately helped reduce CPC.
Next, they started using Title Optimizer, a tool available to all Producthero customers that leverages AI to provide smart recommendations for title optimisations.
With Producthero’s Title Optimizer, the wihr gmbh’s team applied consistent labelling across all Bebomed products and placed top-ranking keywords at the beginning of the titles to maximise their visibility. This allowed them to get an extra boost of impressions, ROAS and revenue.
Results (Q1 2025)
The switch to Producthero CSS, in combination with the use of Title Optimizer, resulted in significant improvements.
These were the results achieved for the first quarter (Q1) of 2025.
- +150% ROAS increase
- +210% impressions increase
- +70% revenue boost
- +1.3% conversion rate increase
- 33% decrease in CPC
“These effects (CPC decrease and conversion rate increase) became noticeable within a few weeks after switching to the CSS. Plus, the improved titles clearly helped drive more visibility and better performance.” Manuel Brenner, Founder of wihr gmbh Stuttgart.
Future actions
Building on these results, the next step is to consider starting to use Products AI to optimise Bebomed’s product feed further.
The onboarding process was clear, well-structured, and easy to follow. The support team was very helpful, especially in the beginning. The web backend offered a fresh perspective beyond the standard Google Merchant Center view, and we appreciated the enhanced and user-friendly design compared to Google’s more minimal approach. We’re continuing to grow with Producthero and are excited to see what new features lie ahead!
