How Tuinmeubelshop boosted CTR by 23% and ROAS by 17% with Producthero tools

Challenge: increase CTR and visibility during the peak season

Tuinmeubelshop is a fast-growing retailer with a strong omnichannel presence. Every spring, as the outdoor season kicks off, the company experiences a significant spike in search volume and great competition in Google Shopping ads.

However, the standard product titles (automatically generated by their e-commerce platform) had a poor quality and were not properly aligned with the search behaviour. As a result, many products were not being shown, leading to lower visibility and reduced click-through rates (CTR).

On top of that, segmenting campaigns based on profitability or margin was a very time-consuming task for Tuinmeubelshop’s marketing team, limiting the scalability of both Standard Shopping and Performance Max campaigns in a crucial season.

Approach and implementation: Boosting visibility and campaign efficiency with Producthero Title Optimizer & Labelizer Strategy

1. Optimise Titles

Using Producthero’s Title Optimizer, Tuinmeubelshop automated the rewriting of thousands of product titles, aligning them more closely with high-intent search queries. By following the tool’s AI-driven suggestions, product attributes such as material (“teakhout” or “teak wood” in English), size (“4-persoons loungeset” or “4-people lounge set” in English), and color (“antraciet” or “anthracite” in English) were easily included in the product titles. This not only improved relevance for Google’s algorithm but also made product listings more appealing for potential customers.

“Thanks to the optimised titles, we immediately saw a higher CTR. Our products appeared more frequently at the top of the Google Shopping results.” Maurits Luchtenburg, Performance Marketer, Tuinmeubelshop

2. Labelizer

After optimising product titles, Tuinmeubelshop’s marketing team used the Labelizer Strategy to quickly create automated segments based on margin, stock status, seasonality, or performance.

This allowed for much more efficient campaign setups, with tailored bidding strategies for both high and low performers.

“Before using the Labelizer, we used to manually filter and tag in Google Sheets. Now we do it in real time with smart labels that update automatically based on the performance of products in Google Ads.”

Results: Higher CTR, stronger ROAS, and smarter campaign management

With optimised product titles and automatically segmented campaigns, Tuinmeubelshop, with the help of Fosby, achieved a 23% increase in CTR on Google Shopping ads. Improved bidding strategies led to a 17% increase in ROAS, while automation reduced time spent on campaign management by 40%.

The changes also resulted in better visibility on generic, high-volume search terms such as “loungeset antraciet” (“anthracite lounge set” in English) and “tuinbank hout” (“wooden garden bench” in English), strengthening their presence during the peak season.

Why Tuinmeubelshop recommends Producthero

For Tuinmeubelshop, Producthero proved to be more than just a set of tools, and it became a reliable partner in scaling their Google Shopping performance.

• With scalable optimisation, the marketing team was able to configure the setup once and improve thousands of product listings automatically, saving time and effort.

• The user-friendly interface made it easy for both marketers and e-commerce managers to collaborate without needing deep technical knowledge.

• Thanks to the seamless integration with Google Merchant Center, no complex or technical implementation was needed

• Finally, with the Labelizer Strategy, Tuinmeubelshop gained quick and actionable control over their Shopping data, helping them segment and manage campaigns more effectively.

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