Producthero Blog

A blog with superpowers

Explore the latest on Shopping ads, Merchant Center and e-commerce. Find expert strategies, tips for optimizing your ads, and best practices to use our tools. Plus, get inspired by exclusive interviews with PPC specialists sharing their insights and stories!

Producthero Solutions

The Labelizer Ultimate Guide: Boosting Your Campaign Performance

By
Mireia Álvarez
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Google Ads

The 3 Shopping Ads ranking factors

The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can optimize to make your products appear more often: the 3 Shopping Ads Ranking factors.
By
Wouter Veenboer
December 4, 2020
Shopping Ads
Multi-category
Intermediate
Google Ads

Multi-country advertising for Shopping Ads in Google

Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant.
By
Wouter Veenboer
August 26, 2020
Getting Started
Multi-category
Beginner
Producthero Solutions

10 sources for product title keyword research for Google's shopping ads

Make your product titles more relevant and get more impressions, without raising bids. Use our 10 research tips and the Producthero Title Optimizer to find the right keywords and stand out in search.
By
Wouter Veenboer
August 14, 2020
Title Optimizer
Multi-category
Intermediate
Producthero Solutions

Price Benchmark Data – Use cases

Using Price Benchmark data from your Google Merchant Center can significantly improve your pricing strategies and make your campaigns more competitive. Producthero helps you connect this data to your Shopping campaigns, Google Sheets, and Google Looker Studio, so you can make smarter, data-driven decisions.
By
Wouter Veenboer
June 21, 2020
Price Benchmark
Multi-category
All
Producthero Solutions

Is it still valuable to have a CSS Partner? And does the 20% CSS discount still apply?

By
Producthero
May 5, 2020
Google CSS Program
Multi-category
All
Producthero Solutions

Product Title Optimization for Shopping Ads on Google: the ultimate guide

Product title optimization is a very powerful approach to improve the performance of Shopping Campaigns in Google Ads. And it is overlooked by many advertisers. We have experienced performance uplifts of 20%-250% (!!!) for the many advertisers we have tested with. In this guide, you find an extensive overview of all the best practices when you start optimizing.
By
Wouter Veenboer
May 5, 2020
Title Optimizer
Multi-category
All

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