A blog with superpowers

When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC bid. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller change? To answer this question we researched the effect of bid changes in Google Shopping Ads.

When you switch your Merchant Center from Google CSS to a CSS partner, you will receive a 20% discount on your CPC. What is the exact effect of this discount on your campaigns and what can you use this discount for improving your results?

One of the first things to consider when starting or rebuilding Shopping campaigns in Google Ads is what campaign type and approach fits best with your needs and requirements. In this article we structured and compared the different approaches.

The waterfall principle is a setup methodology that brings maximum control and focus to your shopping campaigns. To grow your shopping campaigns profitably this approach enables you to push harder on high converting search terms. By structuring your campaigns accordingly you get back in the driver’s seat of your shopping campaign strategy.