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Explore the latest on Shopping ads, Merchant Center and e-commerce. Find expert strategies, tips for optimizing your ads, and best practices to use our tools. Plus, get inspired by exclusive interviews with PPC specialists sharing their insights and stories!
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Google Ads
What Google Shopping campaign approach works best for you?
One of the first things to consider when starting or rebuilding Shopping campaigns in Google Ads is what campaign type and approach fits best with your needs and requirements. In this article we structured and compared the different approaches.
Shopping Ads
Multi-category
Intermediate
Google Ads
The “waterfall principle”: Shopping campaign structure
The waterfall principle is a setup methodology that brings maximum control and focus to your shopping campaigns. To grow your shopping campaigns profitably this approach enables you to push harder on high converting search terms. By structuring your campaigns accordingly you get back in the driver’s seat of your shopping campaign strategy.
Best Practices
Multi-category
Advanced
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