A blog with superpowers

We’re thrilled to announce the launch of our new tool, Products AI! An intelligent solution that improves your product feed by using Artificial Intelligence. It analyses your data in the Google Merchant Center and improves your product content. By automatically optimising elements like your product title, product type, and other attributes, you will get more impressions and a higher visibility of your products within Google’s shopping window.

Since the introduction of Performance Max (pMax) campaigns in 2022, an increasing number of retailers have benefited from the power of Google’s algorithms. However, pMax campaigns have often been described as a “black box” due to their high level of automation, which can limit control and detailed insights for users. Check this article for more information on everything you need to know about Performance Max

We’re excited to publish an update on the Google CSS (Comparison Shopping Service) partner market overview. The goal of last year’s report was to gain insights into our position in the market and also to give merchants a fair overview of what the most used Google CSS partners are. This year, we present an update on the Google CSS partner market to help you compare Google CSS partners.

A big change in Google’s Shopping Ads auction: CSSs are now able to drive traffic to their own Product Detail Pages (PDPs) via Shopping Ads. So from now on CSSs will participate and compete in the ad auction like any other merchant. All this in order for Google to be compliant with Article 6(5) of the European DMA, which has become active by March 6, 2024. This blog post article explains everything there is to know and what we expect from these changes.

Sometimes, the differences between Google CSS partners might seem small, but they actually make a big difference. And this difference matters a lot to you as an advertiser or agency. Being with Producthero brings several big benefits.