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In October 2024, Google notified advertisers that there would be a gradual roll-out for an update on how Performance Max campaigns interact with Standard Shopping campaigns in the auction when they are in the same account and target the same products.

Introducing our new interview series, “Specialist in the Spotlight”, where we get to know Europe’s top PPC experts. This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. Our guest is Charley Brennand, Founder of The PPC Academy and a PPC Freelancer. In this interview, we will delve into the story behind The PPC Academy and Charley’s mission to make PPC more accessible and human-centred.

Advertising e-commerce managers can opt for different strategies. They can focus on selling a specific brand, hitting a volume target, or generating as much profit as possible. The last part has created a rising interest in setting up campaigns that focus on profit on ad spend. That is, implement POAS™*.

Introducing our new interview series, “Specialist in the Spotlight”, where we get to know Europe’s top PPC experts. This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. Our first guest is Irina Sabrjanskaja, CEO of eCommer and a German PPC specialist. In this interview, we will delve into Irina’s professional journey, her approach to PPC, and the strategies that have contributed to her success in this dynamic field.

We’re thrilled to announce the launch of our new tool, Products AI! An intelligent solution that improves your product feed by using Artificial Intelligence. It analyses your data in the Google Merchant Center and improves your product content. By automatically optimising elements like your product title, product type, and other attributes, you will get more impressions and a higher visibility of your products within Google’s shopping window.