A blog with superpowers

Advertising e-commerce managers can opt for different strategies. They can focus on selling a specific brand, hitting a volume target, or generating as much profit as possible. The last part has created a rising interest in setting up campaigns that focus on profit on ad spend. That is, implement POAS™*.

Introducing our new interview series, “Specialist in the Spotlight”, where we get to know Europe’s top PPC experts. This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. Our first guest is Irina Sabrjanskaja, CEO of eCommer and a German PPC specialist. In this interview, we will delve into Irina’s professional journey, her approach to PPC, and the strategies that have contributed to her success in this dynamic field.

We’re thrilled to announce the launch of our new tool, Products AI! An intelligent solution that improves your product feed by using Artificial Intelligence. It analyses your data in the Google Merchant Center and improves your product content. By automatically optimising elements like your product title, product type, and other attributes, you will get more impressions and a higher visibility of your products within Google’s shopping window.

Since the introduction of Performance Max (pMax) campaigns in 2022, an increasing number of retailers have benefited from the power of Google’s algorithms. However, pMax campaigns have often been described as a “black box” due to their high level of automation, which can limit control and detailed insights for users. Check this article for more information on everything you need to know about Performance Max

We’re excited to publish an update on the Google CSS (Comparison Shopping Service) partner market overview. The goal of last year’s report was to gain insights into our position in the market and also to give merchants a fair overview of what the most used Google CSS partners are. This year, we present an update on the Google CSS partner market to help you compare Google CSS partners.