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Introducing our latest interview in the “Specialist in the Spotlight” series, where we highlight Europe’s leading PPC professionals. This series aims to promote knowledge-sharing and inspire both seasoned experts and newcomers in the dynamic field of PPC. Today, we’re thrilled to feature Ruben Runneboom, Co-founder of TaskForce and an accomplished E-commerce Google Ads specialist with over a decade of experience. In this interview, he shares how his entrepreneurial journey shaped his approach to PPC, the strategies that set him apart, and the importance of fostering collaboration and continuous learning among specialists.

To cater to different business needs, GMC offers three types of account setups: Standalone Accounts, Multi-Client Accounts (MCA), and Multi-Client Sub-accounts.This article explains the differences between these account types and how switching to a CSS Partner, like Producthero, works for each.

In October 2024, Google notified advertisers that there would be a gradual roll-out for an update on how Performance Max campaigns interact with Standard Shopping campaigns in the auction when they are in the same account and target the same products.

Introducing our new interview series, “Specialist in the Spotlight”, where we get to know Europe’s top PPC experts. This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. Our guest is Charley Brennand, Founder of The PPC Academy and a PPC Freelancer. In this interview, we will delve into the story behind The PPC Academy and Charley’s mission to make PPC more accessible and human-centred.

Advertising e-commerce managers can opt for different strategies. They can focus on selling a specific brand, hitting a volume target, or generating as much profit as possible. The last part has created a rising interest in setting up campaigns that focus on profit on ad spend. That is, implement POAS™*.

Introducing our new interview series, “Specialist in the Spotlight”, where we get to know Europe’s top PPC experts. This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. Our first guest is Irina Sabrjanskaja, CEO of eCommer and a German PPC specialist. In this interview, we will delve into Irina’s professional journey, her approach to PPC, and the strategies that have contributed to her success in this dynamic field.