A blog with superpowers

Online shopping reviews are a powerful tool that influence consumer buying decisions. They can help build trust, increase sales, and boost your visibility in Google Shopping results. If you’re selling online, understanding how these reviews work can give you a competitive edge.

Introducing our latest interview in the “Specialist in the Spotlight” series, where we highlight Europe’s leading PPC professionals. This series aims to promote knowledge-sharing and inspire both seasoned experts and newcomers in the dynamic field of PPC. Our guest today is Anu Adegbola, aka #themarketinganu; a PPC veteran, speaker, writer, and founder of PPC Live UK. With over 15 years of experience, she shares insights on career growth, industry changes, and the future of PPC.

When running Google Shopping campaigns, marketers aim to optimise them by reducing costs and maximising Return on Ad Spend (ROAS). To achieve this, it is crucial to stay in control of campaign performance, and that’s where actionable insights make all the difference.

Introducing our latest interview in the “Specialist in the Spotlight” series, where we highlight Europe’s leading PPC professionals. This series aims to promote knowledge-sharing and inspire both seasoned experts and newcomers in the dynamic field of PPC. Today, we’re thrilled to feature Ruben Runneboom, Co-founder of TaskForce and an accomplished E-commerce Google Ads specialist with over a decade of experience. In this interview, he shares how his entrepreneurial journey shaped his approach to PPC, the strategies that set him apart, and the importance of fostering collaboration and continuous learning among specialists.

To cater to different business needs, GMC offers three types of account setups: Standalone Accounts, Multi-Client Accounts (MCA), and Multi-Client Sub-accounts.This article explains the differences between these account types and how switching to a CSS Partner, like Producthero, works for each.