Company updates

Market Overview of Google CSS Partners

By
Mark Grasmayer
June 28, 2023
Table of Content

Number one Google CSS partner in Europe

Analyzing over 22 million ads by 140,736 webshops in December 2022, we found over 817 CSS partners in 21 product categories. Of course, you can imagine that we were very thrilled to find out that the number one Google CSS partner in Europe based on merchants, as well as impressions on products, is Producthero. You can discover these results and more in the Google CSS Partner report.

Top partners per country and category

In the report, we also provide an overview of the top Google CSS partners by category and country. As Producthero also ranked #1 in each category we decided to include the top five CSS partners per country based on merchants to give people a good image of how popular a CSS partner is. As you might expect it includes well-known Google CSS partners like Klarna but also affiliate CSS partners like Velka and Shoparize.

20 PPC and Shopping Ad experts to follow

The goal of the report is to help agencies and retailers optimize their shopping ads and to choose the Google CSS partner that suits them. To optimize your shopping ad campaigns, we would of course recommend subscribing to our YouTube channel, however, we also recommend gathering knowledge from multiple independent sources. That is why we included the best news sources and experts to follow and events to visit.

Discover 20 experts to follow on LinkedIn, three sources for PPC specialists in e-commerce, and exciting events.

Types of CSS Partners

A while ago we published an article about how to become a Comparison Shopping Service partner, including the levels that Google uses to rank CSS partners. Based on these levels they decide what type of support a partner receives.

Next to the level, there are more differences between CSS partners. In the report, we discuss the service levels, costs of CSS partners, the independency of partners, and other criteria that you can use to evaluate if you want to collaborate with a Google CSS partner. Discover all the selection criteria in the Google CSS Partner report.

Free access to the Google CSS partner report – no email needed

The Google CSS Partner report is accessible for free by anyone, you don’t have to enter your email address and are free to share the report with colleagues in the field. Access the report via https://csspartner.eu.

Our articles and case studies

Company updates

Producthero joins forces with Channable

We’re teaming up with Channable to boost capabilities and growth opportunities, while everything you love about Producthero stays the same.
By
Zosia Szafranska
May 13, 2025
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Company updates

Producthero Academy: A learning platform available to all

Starting in April 2024, everybody can access the Producthero Academy, a compilation of 3 courses elaborated by Shopping Ads and PPC specialists to provide retail and e-commerce advertisers with all the knowledge needed to drive better results to their campaigns.
By
Mireia Álvarez
April 8, 2024
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Company updates

Market Overview of Google CSS Partners

We often see Google CSS partners claim to be Europe’s top CSS. To understand our market position, our CTO, Hans Wassink, analyzed a vast set of Google Shopping ads using search terms from best-selling products across 140,000+ webshops. The results are now available in the Google CSS Partner Report.
By
Mark Grasmayer
June 28, 2023
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