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Explore the latest on Shopping ads, Merchant Center and e-commerce. Find expert strategies, tips for optimizing your ads, and best practices to use our tools. Plus, get inspired by exclusive interviews with PPC specialists sharing their insights and stories!
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Google Ads
How external factors influence your Google Shopping Campaigns and what you can do about it
What happens outside your Google Ads account, like shifts in the economy, societal trends, and even the weather, can influence how your campaigns perform. By staying aware of these changes and adapting your strategy accordingly, you can respond faster when results suddenly shift.
Shopping Ads
Multi-category
Advanced

Google Ads
The ultimate guide to the Google Shopping auction
Google Shopping ads offer a great opportunity to showcase your products and drive traffic to your site. But how do these ads get placed in front of the right people at the right time? The answer lies in understanding the Google Shopping auction process.
Shopping Ads
Multi-category
Advanced

Merchant Center
Price drop, sale price annotations & Promotions in Google Shopping ads
Price drop annotations, sale price annotations, and merchant Promotions are features available in Google Shopping ads that help highlight deals and special offers on your products. They make your listings stand out by showing discounts or promotions directly in your ads, helping drive more clicks and and improve your overall e-commerce performance.
Shopping Ads
Multi-category
Beginner

Google Ads
How to sell plants and flowers online – best practices
As gardening season approaches, plant and flower retailers have a great opportunity to attract customers through Google Shopping ads. This guide will walk you through understanding seasonal demand, optimizing product listings, and refining ad strategies to maximize the success of your campaigns.
Best Practices
Home & Garden
Beginner


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