A blog with superpowers

Introducing our latest interview in the “Specialist in the Spotlight” series, where we highlight Europe’s leading PPC professionals. This series aims to promote knowledge-sharing and inspire both seasoned experts and newcomers in the dynamic field of PPC.

If you’re running Google Ads, you might be spending money on placements that aren’t just wasting your budget; they could also be damaging your brand’s reputation.

Online shopping reviews are a powerful tool that influence consumer buying decisions. They can help build trust, increase sales, and boost your visibility in Google Shopping results. If you’re selling online, understanding how these reviews work can give you a competitive edge.

Introducing our latest interview in the “Specialist in the Spotlight” series, where we highlight Europe’s leading PPC professionals. This series aims to promote knowledge-sharing and inspire both seasoned experts and newcomers in the dynamic field of PPC. Our guest today is Anu Adegbola, aka #themarketinganu; a PPC veteran, speaker, writer, and founder of PPC Live UK. With over 15 years of experience, she shares insights on career growth, industry changes, and the future of PPC.

When running Google Shopping campaigns, marketers aim to optimise them by reducing costs and maximising Return on Ad Spend (ROAS). To achieve this, it is crucial to stay in control of campaign performance, and that’s where actionable insights make all the difference.