A blog with superpowers

Learn how the support structure for Shopping campaigns changes when you switch your Merchant Center from Google Shopping CSS to a CSS Partner.

When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available.

Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts.

Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below).

Discover how to sell health & beauty products via Google Shopping ads and how you can make the most of your Shopping campaigns by taking into account the main challenges of this industry and implementing strategies to increase your customer lifetime value (CLTV).

We explored the Google CSS partner effect to see if it still outperforms Google Shopping, Google’s default CSS. This article explains what Google CSS is and how to measure the impact of partnering with a CSS provider.