A blog with superpowers

Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts.

Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below).

Discover how to sell health & beauty products via Google Shopping ads and how you can make the most of your Shopping campaigns by taking into account the main challenges of this industry and implementing strategies to increase your customer lifetime value (CLTV).

We explored the Google CSS partner effect to see if it still outperforms Google Shopping, Google’s default CSS. This article explains what Google CSS is and how to measure the impact of partnering with a CSS provider.

This article explores how to sell electronics online, the challenges of advertising them on Google Shopping ads, and tips to optimize product titles.

Titles are a key attribute that Google requires for all your products when submitting product data to your Merchant Center account. In this article, we’ll explain when it’s a good idea to make bulk changes and how to use Producthero’s Title Optimizer to streamline the process and optimize your titles in bulk.