A blog with superpowers

Eine der Fragen, die wir oft erhalten, besonders von großen Werbekunden und Agenturen, bezieht sich darauf, wie wir Änderungen bei Shopping-Kampagnen unterstützen, wenn das Merchant Center von Google Shopping CSS auf einen CSS-Partner umgestellt wurde. In diesem Artikel erklären wir detailliert, wie sich die Support-Struktur nach der Einführung des CSS-Programms verändert hat.

Die Producthero Labelizer Strategie bietet Händlern eine Lösung für das Problem des Kontrollverlustes bei der Nutzung von Performance-Max-Kampagnen in Google-Ads. Diese Lösung bringt den Performance-Max-Algorithmus von Google dazu, effizientere Entscheidungen zu treffen.

Learn how the support structure for Shopping campaigns changes when you switch your Merchant Center from Google Shopping CSS to a CSS Partner.

When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available.

Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts.

Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below).