A blog with superpowers

We often see Google CSS partners claim to be Europe’s top CSS. To understand our market position, our CTO, Hans Wassink, analyzed a vast set of Google Shopping ads using search terms from best-selling products across 140,000+ webshops. The results are now available in the Google CSS Partner Report.

While search ads rely on keywords, Shopping ads rely on your existing Merchant Center product data to decide how and where to show your ads.

With the Summer sale just around the corner, it is crucial to start preparing your Google Shopping campaigns. And the good news is that the sun activates consumers’ shopping drive!

Do you know how to boost products in Google’s shopping campaigns? While Labelizer is an always-on-strategy there are ways to further improve your Shopping campaigns in Google. One trick is to use boost campaigns, which are used to boost (seasonal) products alongside your existing campaigns which are already set up according to the Labelizer Strategy. This blog will explain how to structure the Producthero Platform and Google Ads when creating a boost campaign.

Learn how to research local best sellers, localize your feeds, split and test campaigns by country, and use the EU’s 20% CSS discount to boost performance and ROI.

What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can segment your products based on performance. This enables you to set the right budget for your different products since they all behave differently. But what should you do next to optimize your Shopping Ad campaigns if they have been running for a while? In this article, we will dive into Producthero Labelizer Strategy optimization.