A blog with superpowers

This article explores how to sell electronics online, the challenges of advertising them on Google Shopping ads, and tips to optimize product titles.

Titles are a key attribute that Google requires for all your products when submitting product data to your Merchant Center account. In this article, we’ll explain when it’s a good idea to make bulk changes and how to use Producthero’s Title Optimizer to streamline the process and optimize your titles in bulk.

In this comprehensive article, we will explore how Google Ads can effectively boost traffic to your Shopify store. Additionally, we will share six tips to optimize your Shopify store and the five most common mistakes that Shopify store owners make when using Google Ads for promotion.

How to switch your existing Performance Max campaign in Google Ads that contain assets, to a “products only” (= without assets) campaign in 4 steps. By doing this, your pMax campaign will work as a Smart Shopping campaign (which doesn’t exist anymore).

We often see Google CSS partners claim to be Europe’s top CSS. To understand our market position, our CTO, Hans Wassink, analyzed a vast set of Google Shopping ads using search terms from best-selling products across 140,000+ webshops. The results are now available in the Google CSS Partner Report.

While search ads rely on keywords, Shopping ads rely on your existing Merchant Center product data to decide how and where to show your ads.