A blog with superpowers

In this comprehensive article, we will explore how Google Ads can effectively boost traffic to your Shopify store. Additionally, we will share six tips to optimize your Shopify store and the five most common mistakes that Shopify store owners make when using Google Ads for promotion.

How to switch your existing Performance Max campaign in Google Ads that contain assets, to a “products only” (= without assets) campaign in 4 steps. By doing this, your pMax campaign will work as a Smart Shopping campaign (which doesn’t exist anymore).

We often see Google CSS partners claim to be Europe’s top CSS. To understand our market position, our CTO, Hans Wassink, analyzed a vast set of Google Shopping ads using search terms from best-selling products across 140,000+ webshops. The results are now available in the Google CSS Partner Report.

While search ads rely on keywords, Shopping ads rely on your existing Merchant Center product data to decide how and where to show your ads.

With the Summer sale just around the corner, it is crucial to start preparing your Google Shopping campaigns. And the good news is that the sun activates consumers’ shopping drive!

Learn how to set up a boost campaign to promote sale, seasonal, or new products within the Labelizer structure. This guide shows how to use Manual Tagging, adjust listing groups, and create a dedicated campaign in Google Ads.