A blog with superpowers

How can you get the best results from your Shopping Ad campaigns? In this article, we will show how you can achieve this by automatically segmenting products based on performance using the Labelizer Strategy. You can do this using Producthero’s platform, which will automatically segment your products assigning them a certain category or label depending on their performance: ‘Heroes’ & ‘Sidekicks’ for your best and good performing products, ‘Villains’ for bad performing products (underperformers) and ‘Zombies’ for your sleeping products.

Do you want to list your products on Google Shopping? In this article we give instructions on how to sell in Google Shopping. We go through the steps to add products to the Google Merchant Center and how you can set up your first Google Shopping campaign.

Product pricing has a huge impact on the performance of shopping ads and Performance Max campaigns. That is why it’s crucial to use pricing monitoring software for retailers. It’s logical, as people who shop online can easily compare prices. If multiple ads offer the same product, with a different price, people will first evaluate the lowest priced option. This article explores the impact of pricing on shopping ad performance and how PPC specialists can utilize price benchmark data or monitoring tools—even if they don’t have direct control over product pricing.

Not so long ago it was the job of a performance marketeer to set up advertisement campaigns and tweak the bids, channels and other settings in the Google Ads system. But with the release of Performance Max you get a tool to support your efforts, giving you more time to focus on the actual ad input and output of campaigns. In this article we will explain how Performance Max can help you and how we suggest using it.

The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max campaigns.

In this guide, we’ll walk you through what a product data source is, and how to create one, step by step.