A blog with superpowers

Learn how to research local best sellers, localize your feeds, split and test campaigns by country, and use the EU’s 20% CSS discount to boost performance and ROI.

What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can segment your products based on performance. This enables you to set the right budget for your different products since they all behave differently. But what should you do next to optimize your Shopping Ad campaigns if they have been running for a while? In this article, we will dive into Producthero Labelizer Strategy optimization.

Overcome size, color, and seasonal challenges. Optimize product titles and use Producthero’s campaign strategies to boost ROAS.

Explore the impact of ROPO (Research Online, Purchase Offline) on Google Shopping Campaigns, the importance of a longer data range, and how to bring together the best-performing Producthero labels while excluding products that get clicks but don’t convert (the Villains) to increase profit.

How can you get the best results from your Shopping Ad campaigns? In this article, we will show how you can achieve this by automatically segmenting products based on performance using the Labelizer Strategy. You can do this using Producthero’s platform, which will automatically segment your products assigning them a certain category or label depending on their performance: ‘Heroes’ & ‘Sidekicks’ for your best and good performing products, ‘Villains’ for bad performing products (underperformers) and ‘Zombies’ for your sleeping products.

Do you want to list your products on Google Shopping? In this article we give instructions on how to sell in Google Shopping. We go through the steps to add products to the Google Merchant Center and how you can set up your first Google Shopping campaign.