Producthero Blog

A blog with superpowers

Explore the latest on Shopping ads, Merchant Center and e-commerce. Find expert strategies, tips for optimizing your ads, and best practices to use our tools. Plus, get inspired by exclusive interviews with PPC specialists sharing their insights and stories!

Producthero Solutions

The Labelizer Ultimate Guide: Boosting Your Campaign Performance

By
Mireia Álvarez
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Merchant Center

Google Product Feed: Increase your sales with product listing ads

While search ads rely on keywords, Shopping ads rely on your existing Merchant Center product data to decide how and where to show your ads.
By
Mireia Álvarez
June 27, 2023
Shopping Ads
Multi-category
Beginner
Google Ads

The summer sale is coming, prepare your shopping ads – 8 tips

With the Summer sale just around the corner, it is crucial to start preparing your Google Shopping campaigns. And the good news is that the sun activates consumers’ shopping drive!
By
Mireia Álvarez
June 8, 2023
Best Practices
Multi-category
Beginner
Producthero Solutions

How to: Create a boost campaign alongside your Labelizer Strategy

Learn how to set up a boost campaign to promote sale, seasonal, or new products within the Labelizer structure. This guide shows how to use Manual Tagging, adjust listing groups, and create a dedicated campaign in Google Ads.
By
Celina Rooijers
May 30, 2023
Labelizer
Multi-category
Intermediate
Google Ads

Best practices to expand Google Ads in Europe as a retailer or webshop

Learn how to research local best sellers, localize your feeds, split and test campaigns by country, and use the EU’s 20% CSS discount to boost performance and ROI.
By
Mark Grasmayer
May 25, 2023
Best Practices
Multi-category
Intermediate
Producthero Solutions

Optimize your Labelizer Strategy – What to do after setting up your Product segmentation labels?

What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can segment your products based on performance. This enables you to set the right budget for your different products since they all behave differently. But what should you do next to optimize your Shopping Ad campaigns if they have been running for a while? In this article, we will dive into Producthero Labelizer Strategy optimization.
By
Celina Rooijers
April 25, 2023
Labelizer
Multi-category
All
Google Ads

Best practices: Advertising apparel products on Google’s Shopping Window

Overcome size, color, and seasonal challenges. Optimize product titles and use Producthero’s campaign strategies to boost ROAS.
By
Celina Rooijers
April 18, 2023
Best Practices
Clothing & Accessories
Beginner

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